AUSTRALIA’S NEXT TOP MODEL CINDERELLA | VFX

In 2012 Sony announced their first 4K television. The team geeked out and we decided to push ourselves to try and make our first 4K content. Everything was shot 4K anyhow, maybe our chunky silver macs could do it.

Beautiful art direction and design lead by Leo Nguyen.

Two awesome achievements sprouted from this creative. Firstly Leo won the Promax WORLD Rocket Award (he now works in New York). Secondly the promo was featured at SMPTE on those very new shiny Sony 4K televisions. Francesca infamously broke down on the SMPTE conference floor crying ‘It’s so high res… I can see my tears…’

Lead Designer - Leo Nguyen

3D - Francesca D’Amato

Compositing - Sally-Anne Kerr, Geoff Thomson, Kris Dollman

Director of Photography - Emilio Abbonizio

Creative Director - Nick Peel

Director - Mark Sharman