THE CONTENDER | ART DIRECTION & VFX

We learned on this shoot that kangaroos don’t like hop directly in front of the giant green screen that you have set up for them. They like to hop all over the set and the best you can do, is chase them with the camera.

So in a time before Mocha, the team and I spent countless hours rotoscoping that kangaroo. One month after the launch, Adobe released the roto brush in After Effects. I cried. But we won a stack of awards. So yay!

Lead Designer - Sally-Anne Kerr

In-house Design Team - Mark Kilroy, Michelle Hunt, Nick Freeman

FOX8 Creative Director - Travis Conneeley

AWARDS

GOLD ISIS, Best Design in Promotion, Promax BDA AusNZ 2010 

WORLD GOLD ISIS, Onair Commercial Advertisement, Promax BDA 2010

WORLD GOLD ISIS, TV/Video Presentation : General Entertainment, Promax BDA 2010

WORLD GOLD PROMAX, Promotion & Marketing, Non Live Sports Program Campaign, Promax BDA 2010

Best On-Air Promotion, ASTRA 2010