THE END - KEYART CONCEPT & ANIMATION

The End is a brave commission for Foxtel. The story of a family plunged into dealing with life’s difficult issues. Family conflict, sexuality, relationships and moral questions around euthanasia. A Very sensitive subject matter to release and market during a pandemic.

The simple concept of this family stuck together in deep water struck a chord with the show producers. Dylan Fryer did an amazing job bringing the key art to life and massaging it through the many rounds of approvals. I loved animating the key art and teaser for the campaign.

Concept & Stills Art Direction – Sally-Anne Kerr

Keyart Design – Dylan Fryer

Creative Director for Drama – Mikki Katz

3D Water – Grischa Theissen

Animation – Sally-Anne Kerr

Photography – Nick Wilson