FOX8 REBRAND 2014 | DESIGN DIRECTOR

Two months is a tight turnaround for a rebrand.

The team brought concepts to the table quickly and Morteza Shabake shone through with the simplicity of the ‘slash’ concept. Breaking down the FOX8 logo to one element, that was progressive, always leaning forward with an eye on the digital future. Morteza was new to the team and it was a pleasure to direct the development of his concept to fruition. It was an intense blast on the tools for the team to get the job done and on-air. Some beautiful 3D work from Geoff Thomson & Tristan Brittaine. A bazillion executions for marketing by Nat Horak.

We all needed wine at the end.

Creative Director - Nick Peel

Design Director - Sally-Anne Kerr

Concept & Art Direction - Morteza Shabake

3D - Tristan Brittaine,  Geoff Thomson

Senior Marketing Designer - Nat Horak

AWARDS

2014 Silver PromaxBDA ANZ BEST ON-AIR BRANDING DESIGN (In-House)

2014 Bronze BASS Awards BEST TV CHANNEL BRANDING