FIGHTING SEASON | ART DIRECTION & DESIGN

I love a good back plate and this is one of my favourites. On this day, Ben King was committed to the concept and pushed to make it the best it could be.

It was bitter cold on location, we had some clean images of the street and we were all keen to get home. Ben however convinced me that if we waited a few hours, that the light would change. Reflections would ping from the street, glints from the cars, the sky would turn golden. It was worth waiting a little longer.

So we waited for the universe to turn slowly and just as Ben said, the light started to magically do everything he promised. It was worth braving the cold for this perfect back plate. Most often plates are quite boring to shoot, but they are so integral when you get into the studio and need to marry your subject to the light. Ben took the concept and crafted these images so perfectly that the compositing was a dream for me to work on. I learned a lot from just listening and taking advice.

Art direction and key art design - Sally-Anne Kerr

Photography - Ben King

Senior Marketing Designer - Dylan Fryer

Creative Director for Foxtel Drama - Mikki Katz

Marketing Director for Foxtel Drama - Gina McGrath

AWARDS

2019 Silver PromaxBDA ANZ BEST OUT-DOOR OR PRINT AD