Winter Codes Ultra HD 2021
Another tight turnaround but a fun team project. Really enjoyed the vibe on this one.
Loved having Jo Pole work with the team for the first time, a delight to learn his C4D knowledge is on par with his F1 knowledge.
Thanks Dave for another fun concept to work on.
Creative Director - David Sparkes
Design Director - Sally-Anne Kerr
3D - Parag Satyal, Grischa Theissen, Joseph Pole
Compositing - Sally-Anne Kerr, Richard Grant, Tristan Brittaine
Grade - Tristan Brittaine
DOP - Ash Carter
Production Manager – Jessicca Belgiovane
AWARDS
2021 Gold PromaxBDA ANZ BEST VFX & COMPOSITING
FIGHTING SEASON | ART DIRECTION & DESIGN
I love a good back plate and this is one of my favourites. On this day, Ben King was committed to the concept and pushed to make it the best it could be.
It was bitter cold on location, we had some clean images of the street and we were all keen to get home. Ben however convinced me that if we waited a few hours, that the light would change. Reflections would ping from the street, glints from the cars, the sky would turn golden. It was worth waiting a little longer.
So we waited for the universe to turn slowly and just as Ben said, the light started to magically do everything he promised. It was worth braving the cold for this perfect back plate. Most often plates are quite boring to shoot, but they are so integral when you get into the studio and need to marry your subject to the light. Ben took the concept and crafted these images so perfectly that the compositing was a dream for me to work on. I learned a lot from just listening and taking advice.
Art direction and key art design - Sally-Anne Kerr
Photography - Ben King
Senior Marketing Designer - Dylan Fryer
Creative Director for Foxtel Drama - Mikki Katz
Marketing Director for Foxtel Drama - Gina McGrath
AWARDS
2019 Silver PromaxBDA ANZ BEST OUT-DOOR OR PRINT AD
FOXTEL REWARDS CAMPAIGN
Roto Roto Tracking Dino
Creative Director - David Sparkes
Motion Design Director - Sally-Anne Kerr
Art Director - Jamie Carbery
Dinosaur - Tristan Brittaine
Rotoscoping Tracking - Sally-Anne Kerr, Parag Satyal, Fabian Lurzardo, Jimmy Bruna, Grischa Theissen, Tristan Brittaine
Grade - Matt Fezz
DOP - Campbell Brown
NESCAFE COFFEE MOMENTS | GRADING
FOX Creative’s first shoot in a post Covid world. Also the first time back on the tools for me in a while, jumping back into Davinci Resolve. Had to brush up quickly on my shortcuts again.
Fletch & Hindy come onboard with the FOX Creative team to create a nifty little campaign for Nescafe. Grateful that we’re were still busy, still creating great work in-house.
Check out this little BTS story from Mumbrella
Director – Antony Robinson
DOP – Emilio Abbonizio
Grade – Sally-Anne Kerr
Lead Creative – Jan Schutte
Production Manager – Aisha Grace
Sound Design : John Locke
SUMMER OF CRICKET | DESIGN DIRECTION & COMPOSTING
How do you shoot a cricket promo in the midst of a pandemic, when you can’t access the talent all in one studio? Dave came to the team with a clever concept that leant on existing photography, a dash of green screen and some super cute childhood look-a-likes…. plus some remarkably talented child extras that might happen to be my very own offspring and their best buds from school.
Thanks to Rona and new ways of working, the VFX team didn’t get to drink one drop of coffee together during the two week turnaround on this project.
Hooray for finally working the remote lifestyle dream…. Boo for the demise of the 2pm coffee train.
Creative Director – David Sparkes
Design Director - Sally-Anne Kerr
3D – Grischa Theissen, Parag Satyal
Compositing - Sally-Anne Kerr, Gavin Tyrrell, Morteza Shabake , Jason Morice, John Robinson
Matte Painting & Storyboards – Luke Marsden
DOP – Ash Carter
Grade – Tim Wreyford
Production Manager – Jessicca Belgiovane
AWARDS
2021 Gold PromaxBDA ANZ BEST IMAGE PROMO
2021 Gold PromaxBDA ANZ BEST SPORTS PROMO
UPRIGHT KEYART | ART DIRECTION
I love that I get to make pictures for a living. This image more than most. It’s exciting to have an idea pop into your head… then a year later see it realised through the wonderful collaborations.
The idea was simple, the characters worlds had been turned upside down in the script. So visually they would be cast upside-down but but upright. I thought maybe handstands against a wall might work to shoot upside down hair. It turns out the safest way to shoot upside down hair is to rig the someone by their feet and hang them upside down of course. Silly Sally why didn’t you know that? Very glad to have an amazing production team who were able to make this happen.
Fortunately Mr Minchin also was onboard for this concept from the very beginning. Working through brainstorming rounds with Tim for promo and key art, the upside down upright idea was a tick from early on. I’m truly grateful that he and Milly were willing to hang upside down 3 meters off the floor. Dylan Fryer also did a fantastic job bringing the concept to life through many rounds of tweaks and approvals. Gratitude plus!
Concept & Art Direction - Sally-Anne Kerr
Key Art & Logo Design - Dylan Fryer
Photography - Ben King
Marketing Directors - Gina McGrath & Jodi Young (Acting)
Creative Directors - Mikki Katz & Tarryn Smit (Acting)
Production Manager - Janet Arida
BTS Shoot - Monique Bryson
NAB THE JOURNEY | DESIGN DIRECTION & GRADE
Fun job to work with the FOX Creative Ad Sales team. Bitterly cold winter shoot ha ha! A great result for NAB
Creative Director – Jan Schutte
Director – Antony Robinson
Production Manager – Aisha Grace
DOP – Emilio Abbonizio
Grade – Sally-Anne Kerr
3D – Grischa Theissen
Compositing – Grischa Theissen, Sally-Anne Kerr, Matthew Bell, Jason Morice
NEW BLOOD. BAD BLOOD | KEYART DESIGN
A dramatic political image to deliver the first documentary property New Blood Bad Blood for Sky News. An unexpected election result for 2019 meant that the turn around time frame was one week.
Art Direction and Keyart Design - Sally-Anne Kerr
Senior Marketing Designer - Dylan Fryer
Head of Marketing Sky News - Emma Van Der Aa
Executive Creative Director Foxtel - Uriah Blair
LAMBS OF GOD | ART DIRECTION & DESIGN
A collaborative project that involved many concept contributions from all of the Foxtel Creative team. Lambs of God is an intriguing mystery that needed a delicate interpretation. Not too religious, a touch of mystery and sense of fairytales. Strong women and an unexpected kidnapping. A simple image was needed to showcase the international cast and govern interest.
Art direction and key art design - Sally-Anne Kerr
Photography - Ben King
Senior Marketing Designer - Dylan Fryer
Creative Director for Drama - Mikki Katz
Marketing Director for Drama - Gina McGrath
THE END - KEYART CONCEPT & ANIMATION
The End is a brave commission for Foxtel. The story of a family plunged into dealing with life’s difficult issues. Family conflict, sexuality, relationships and moral questions around euthanasia. A Very sensitive subject matter to release and market during a pandemic.
The simple concept of this family stuck together in deep water struck a chord with the show producers. Dylan Fryer did an amazing job bringing the key art to life and massaging it through the many rounds of approvals. I loved animating the key art and teaser for the campaign.
Concept & Stills Art Direction – Sally-Anne Kerr
Keyart Design – Dylan Fryer
Creative Director for Drama – Mikki Katz
3D Water – Grischa Theissen
Animation – Sally-Anne Kerr
Photography – Nick Wilson
A PLACE TO CALL HOME | KEY ART DESIGN
A very heart warming concept for the final season of the much loved show A Place To Call Home by Grischa Theissen. Grish was on leave when the shoot came around, and trusted me with the final execution of the Key Artwork.
Concept & Art Direction - Grischa Theissen
Keyart Design - Sally-Anne Kerr
Photography - Nick Wilson
Marketing Designer - Cecealia Dalgairns
Creative Director for Foxtel Drama - Mikki Katz
Marketing Director for Foxtel Drama - Gina McGrath
REAL HOUSEWIVES OF MELBOURNE | VFX
Lisa Frederickson always has ideas with epic proportions. This project was a long labour of love for Geoff Thomson as the 3D driving force behind the handbag design. I love projects that bring the whole team together and this one really needed all hands on deck to make it to deadline. I personally enjoyed compositing the handbag landing and women walking scenes.
VFX Supervision - Sally-Anne Kerr & Geoff Thomson
Giant 3D Handbag - Geoff Thomson
3D Dummy Spit - Grischa Theissen
Compositing - Sally-Anne Kerr, Tristan Brittaine, Grischa Theissen, Anthony Hayes
Grade - Tristan Brittaine
DOP - Emilio Abbonizio
Producer & Concept - Lisa Frederickson
Creative Director - Mikki Katz
BTS VFX Breakdown - Editited & produced by Tom Radcliff
CRICKET SUPERSTAR | VFX
Every year there is at least one project with the tightest of turnarounds. This was one of those. Pesky rain shaved off a lot of time from the schedule. I don’t know how, but the team rallied together and we managed to turn this spot around in a week from the footage hitting our desks to TX. There was no sleep, lots of coffee and love in this project….
Geek Notes - The grass plate beneath the boys bowling is one of my most favourite bits of footage I’ve worked with. I love organic pixels, and these were perfect. A long beautiful track along clean grass. Camera tracked to become the base for all the movement of the stadium unfolding.
Creative Director: Travis Conneeley, Nick Peel
Producer: Mark Sharman
DOP: Sam Collins
Lead Designer: Sally-Anne Kerr
3D Design: Geoff Thomson
Designers: Leo Nguyen, Nicholas Freeman, Gabriel Virata, Gareth Chang
Audio: DJ Fresh – Louder
AWARDS - WORLD GOLD 2012 Art Direction & Design : Promo Sports
PICNIC AT HANGING ROCK | ART DIRECTION
Concept & Art Direction - Sally-Anne Kerr
Photography - Ben King
Marketing Designer - Tiffany Law
Creative Director for Foxtel Drama - Mikki Katz
Marketing Director for Foxtel Drama - Gina McGrath
THE CONTENDER | ART DIRECTION & VFX
We learned on this shoot that kangaroos don’t like hop directly in front of the giant green screen that you have set up for them. They like to hop all over the set and the best you can do, is chase them with the camera.
So in a time before Mocha, the team and I spent countless hours rotoscoping that kangaroo. One month after the launch, Adobe released the roto brush in After Effects. I cried. But we won a stack of awards. So yay!
Lead Designer - Sally-Anne Kerr
In-house Design Team - Mark Kilroy, Michelle Hunt, Nick Freeman
FOX8 Creative Director - Travis Conneeley
AWARDS
GOLD ISIS, Best Design in Promotion, Promax BDA AusNZ 2010
WORLD GOLD ISIS, Onair Commercial Advertisement, Promax BDA 2010
WORLD GOLD ISIS, TV/Video Presentation : General Entertainment, Promax BDA 2010
WORLD GOLD PROMAX, Promotion & Marketing, Non Live Sports Program Campaign, Promax BDA 2010
Best On-Air Promotion, ASTRA 2010
AUSTRALIA’S NEXT TOP MODEL S7 | VFX
How to make a pyramid of 100 girls with only 16 on the day!
The amazing Prema Weir lead the VFX on this project. She planned everything perfectly for myself to complete the final composition.
Creative Director: Travis Conneeley, Mark Burnett
Producer: Mark Bau
DOP: Andre Duble
Design & Compositing: Sally-Anne Kerr, Prema Weir
Audio: songzu.com
AWARDS
GOLD Muse | Best Onair Program Campaign | PromaxBDA ANZ 2011
GOLD ISIS | Best Visual FX & Compositing | PromaxBDA ANZ 2011
FOX8 REBRAND 2014 | DESIGN DIRECTOR
Two months is a tight turnaround for a rebrand.
The team brought concepts to the table quickly and Morteza Shabake shone through with the simplicity of the ‘slash’ concept. Breaking down the FOX8 logo to one element, that was progressive, always leaning forward with an eye on the digital future. Morteza was new to the team and it was a pleasure to direct the development of his concept to fruition. It was an intense blast on the tools for the team to get the job done and on-air. Some beautiful 3D work from Geoff Thomson & Tristan Brittaine. A bazillion executions for marketing by Nat Horak.
We all needed wine at the end.
Creative Director - Nick Peel
Design Director - Sally-Anne Kerr
Concept & Art Direction - Morteza Shabake
3D - Tristan Brittaine, Geoff Thomson
Senior Marketing Designer - Nat Horak
AWARDS
2014 Silver PromaxBDA ANZ BEST ON-AIR BRANDING DESIGN (In-House)
2014 Bronze BASS Awards BEST TV CHANNEL BRANDING
AUSTRALIA’S NEXT TOP MODEL SEASON X | VFX
Stunning design, lead by Tristan Brittaine. My 2 cents on this one were comping on these two spinning girls.
Do check out Tristian’s VFX breakdown for the 3D lilies, it’s quite awesome.
Concept - Nat Horak & Muthu Browning
Producer/Director - Muthu Browning
Lead Designer - Tristan Brittaine
Compositing - Sally-Anne Kerr, Marcus Chong, Grischa Theissen, Thomas Urquhart
Director of Photography - Emilio Abbonizio
Sound Design - Dan King
Creative Director - Gabriel Ayoub
BIO CHANNEL OLIVE IMAGE SPOT | ART DIRECTION & DESIGN
Lead Designer: Sally-Anne Kerr
Design: Julian Reinhold, Michelle Hunt, Mark Kilroy
Creative Director: Travis Conneeley
Producer: Dan Droll
Music: Olive
Sound: Anthony Tiernan
Stills: Mary Vrljic
AWARDS:
2009 PROMAX|BDA WORLD GOLD
BEST CHANNEL BRANDING/IMAGE PROMOTION (SINGLE) - Silver
2009 PROMAX|BDA ANZ
BEST TELEVISION IMAGE PROMO - Gold
2009 PROMAX|BDA ANZ
BEST ON-AIR IDENT DESIGN (In-House) - Gold
2009 PROMAX|BDA ANZ
THE MOST OUTSTANDING PROMO OF THE YEAR - Gold
2010 NEW YORK FESTIVALS - Film & TV Awards
BEST STATION/NETWORK ID - Gold
A DECADE AT CHANNEL NINE
I started in television as a junior burger at Channel Nine Sydney in 1999. I worked there for 10 years and loved it. I’m grateful for everything I learned while working in News, Production & Promos. In particular, working with the team at Wide World of Sports. There is something quite special about live sports tv.
Most of the work here is from a time of Paintbox FX, Avid Illusion, shake, Lightwave and an early dabbling with After Effects. It was a time of anamorphic nightmares, field issues and archiving your work to Beta tapes. Back at the turn of the century, we even had to learn new software from actual books. Online tutorials didn’t exist.
There is some terribly embarrassing 3D in here too.
ROVE LA SEASON 2 LAUNCH | VFX
Karen came to our team with the idea ‘Anything is possible in Hollywood’ for Rove’s second season of Rove L.A. I learned on this job that anything is possible when you work with an awesome team.
This was the tightest shoot and somehow we managed to get Rove with a car on fire, in 20 different positions for his ‘Malkovich’ moment, jumping and hanging on green screens. There is so much to be said for Karen’s excellent direction and the production management. Rove was the ultimate professional and ploughed through everything we needed.
Working on the post was a ball with everyone stepping up to contribute. There were a few late nights to make deadline and we figured out that Geoff Thomson should never eat a full bag of Allens snakes in one hit, or shit gets weird.
VFX Supervision - Geoff Thomson & Sally-Anne Kerr
3D - Geoff Thomson
Compositing - Sally-Anne Kerr, Leo Nguyen, Prema Weir, Kris Dollman
Director of Photography - Emilio Abbonizio
Production Managers - Natasha Cali / Julie Cohen
Director & Producer - Karen Parr
Creative Director - Nick Peel
AUSTRALIA’S NEXT TOP MODEL CINDERELLA | VFX
In 2012 Sony announced their first 4K television. The team geeked out and we decided to push ourselves to try and make our first 4K content. Everything was shot 4K anyhow, maybe our chunky silver macs could do it.
Beautiful art direction and design lead by Leo Nguyen.
Two awesome achievements sprouted from this creative. Firstly Leo won the Promax WORLD Rocket Award (he now works in New York). Secondly the promo was featured at SMPTE on those very new shiny Sony 4K televisions. Francesca infamously broke down on the SMPTE conference floor crying ‘It’s so high res… I can see my tears…’
Lead Designer - Leo Nguyen
3D - Francesca D’Amato
Compositing - Sally-Anne Kerr, Geoff Thomson, Kris Dollman
Director of Photography - Emilio Abbonizio
Creative Director - Nick Peel
Director - Mark Sharman
AUSTRALIA’S NEXT TOP MODEL S6 LAUNCH
Creative Director: Travis Connelley
Director: Travis Conneeley
Design: Sally-Anne Kerr, Prema Weir, Iain Greenhalgh, Mark Kilroy, Michelle Hunt
Music & Lyrics: Travis Conneeley
Music Production: SongZu
Sound Design: Chris Schweers
AWARDS:
--Most Outstanding Promo of the Year - GOLD ISIS PROMAX BDA ANZ 2010--
Best Reality/Docudrama Promo - GOLD PROMAX BDA ANZ 2010
Best Promo Not using Prgoramme Footage - GOLD PROMAX BDA ANZ 2010
Best Leisure & Lifestyle Promo - GOLD PROMAX BDA ANZ 2010
Best Integrated Marketing Campaign Award - SILVER PROMAX BDA ANZ 2010
RHOM S4 KEYART | ART DIRECTION & DESIGN
The challenge was set.
Seven alpha women in a portrait layout, who need to look like they are walking out of a giant spaceship handbag… that actually doesn’t look like a spaceship, just incase the viewer doesn’t undestand it out of context to the rest of the campaign.
Sometimes you just never know what sort of wild briefs will land on your desk. This one was fun but challenging. I think we nailed it. Kudos to Tiffany Law who also worked through many alternative key art options too.
Art Direction & Design - Sally-Anne Kerr
Photography - Ben King
Marketing Designer - Tiffany Law
Creative Director for Foxtel Drama - Mikki Katz
Marketing Director for Foxtel Drama - Gina McGrath
SIMPSONS MARATHON SET DESIGN
Mid Thursday afternoon, Sven came to me and said ‘the agency something something, can’t make the sets, blah blah, the shoot is on Tuesday…’
Action Stations. Based on some reference material Sven liked it was a team effort to create a wall of Simpsons characters and five giant standing Simpsons heads.
Homer and Bart’s heads now live permanently in the meeting space behind the coffee machine on level 4 at Foxtel. When ever I get coffee and see them I think of the weekend I lovingly lost to this little but big project.
Design - Sally-Anne Kerr, Tristan Brittaine, Nat Horak, Grischa Theissen, Thomas Urquhart
Creative Director FOX8 - Sven Mueller
REAL HOUSEWIVES OF SYDNEY | VFX & GRADING
Ah, my first dive into Davinci Resolve land. Big thank you to Tristian Brittain for answering my millions of tech questions. I really enjoyed grading this spot and cutting my teeth on the gear. Lots of love for Emilio’s beautifully exposed shots. Especially the interiors. He made it super easy for me.
Grade - Sally-Anne Kerr
3D - Grischa Theissen
Compositing - Grischa Theissen, Sally-Anne Kerr
Director of Photography - Emilio Abbonizio
Director/Producer - Libby Wall
Creative Director - Gabriel Ayoub
I love this image. I’ve only met Bree once. She was so comfortable with the animals. Less comfortable with me taking her photo.
Her curious gaze.
How regal is the goat. He is actually now a ghost goat. He passed away not long after this image was taken. So now he lives here eternally in the digital world.
The day I left this home.
Black and White film.
Mr Gillogly lived in a small country town called Wingham
From my very first roll of film
FOOTBALL SUPERSTAR - LAUNCH CAMPAIGN
Oh my, the kiddo in this promo is my first born. The second anyone says ‘we need a kid for a shoot’ you stick your hand up. My baby boy is in highschool now... WTF! Time flies.
The launch promo was a lot of fun, some very realistic looking 3D sperm crafted by the amazing Iaan Greenhalgh, that was impressive enough for Maxon to include on the 2010 C4D yearly showreel. How far C4D has come since then.
Creative Director: Travis Conneeley
Director: Mark Sharman
Design: Sally-Anne Kerr, Mark Kilroy, Prema Weir and Iain Greenhalgh
Sound: Foxtel Audio
